The Weather Channel for Android Mobile Application Offers All-new Version Free to Consumers

The Weather Channel has announced a new ad-supported version of its popular weather application for the Android platform now available on the Android Market.

The leading weather provider, TWC offers the most reliable, accurate weather information available on mobile.  The Weather Channel for Android adds new features - voice search, type-ahead and an all-new navigation bar among others - while still encompassing the enhanced features of its original version, including fully customizable weather maps, animated radar maps, detailed weather conditions and forecasts, severe weather alerts, and a notification bar with the current temperature and severe weather alert indicator.

Ranked as the No. 1, most downloaded weather app and one of the top three most used apps available on the Android Market, the complete code rewrite behind The Weather Channel for Android 3.0 app improves functionality and options for the consumers.  New features include:

• Voice search now allows consumers to obtain weather forecasts by speaking a location, whether by address, city, ZIP code or well-known landmark.
• The app now supports type-ahead for quicker location search when typing the destination.
• The all-new navigation bar along the bottom of the screen offers swipeable, one-click access to saved locations, current conditions, hourly forecasts, 36-hour forecasts, 10-day forecasts, severe alerts, maps, video and settings.
• In addition to the popular location-based local video forecasts, the video section now includes the "must see 6" videos each day from a national collection.
• In addition to metric (°C and kph) and English (°F and mph) options for units of measure, a "hybrid" version now offers Celsius and mph for users in the U.K. and Canada.
• Severe alerts provide the most up-to-date information for severe tropical weather, winter weather and more. Alerts will now be parsed to process language for easier readability, and consumers will also be able to turn severe weather alert notifications on or off.
• In addition, the app incorporates updates to The Weather Channel widget for Android, so customers can opt to view current weather data and severe weather alert indicators on the device home screen.

The Weather Channel for Android 3.0 still includes the content and features consumers have come to expect.  It still offers the "find me" function that allows consumers to get weather forecasts for their pinpointed location or search by city, ZIP code, street address or landmark.  The app also includes interactive maps that are fully customizable and feature the functionality of Google Maps. Customers can decide to display layers such as radar, clouds, UV index, rainfall and more. 

The new weather app allows customers to click on interactive, expandable banner ads without closing the weather application. The app now offers advertisers push-down ad units, third-party ad tracking, the ability to use Claritas segmentation data, and standards from ORMMA, an initiative led by The Weather Channel to create ad standards for rich media on mobile advertising. 

The Weather Channel for Android app is available free to consumers from the Android Market on any Android device.