Sky News Remains European News Channel of Choice

Sky News remains the most-watched news channel each day by up-market Europeans, according to the results of the 2011 European Media and Marketing Survey (EMS). 

This year Sky News has also achieved the highest weekly reach of all the news and business channels across the 23 international channels measured, jumping over CNN International and Euronews to take the number one slot.

Conducted by Synovate, the study measures the media habits of affluent Europeans, representing 13% of the European population across 20 countries. It is regarded to be the richest source of data relevant to the Pan European advertising sales community.

With a reach of 2.5 million viewers per day, and 7.4 million viewers per week, Sky News holds a significant lead over all its main competitors, including BBC World News and CNBC. Sky News reaches 5.3% of the audience, with Euronews its closest competitor at 3.4%, followed by CNN International at 3.1% and BBC World News at 2.8%.  Sky News achieved a weekly reach of  15.7% with BBC World News reaching 12.5%.

Sky News also remains the news channel of choice for Europe's super-elite, as measured by the EMS Select Survey. In this sub-group comprising the top 3% of Europeans, Sky News not only retains its position as the top rated news and business channel with a daily reach of 7.6% (up from 6.9% in 2010) it has also become the number one weekly news and business channel with a reach of 22.5% (up from 19.9% in 2010).

John Ryley, Head of Sky News, said: ‘These EMS results have shown just what a great 12 months Sky News has enjoyed, and I’m delighted by the lift in our viewing figures. Our team work tirelessly to bring the latest breaking news and analysis to our viewers across the world, and I’m thrilled to see that we have made such a significant impact across this elite group of people.’