Nightly News Holds Firm at the Top

NBC Nightly News With Brian Williams was the most watched network evening newscast for the week of August 23 – August 29, 2010, according to Nielsen Media Research data. During the week, "Nightly" saw 7.227 million total viewers, +637,000 more than ABC "World News,’" 6.590 million and +2.342 million more than CBS "Evening News’ 4.885 million. Last week, Brian Williams anchored Nightly News from New Orleans beginning Thursday, reporting on the progress five years after Hurricane Katrina struck the region. Season-to-date, Nightly leads World News by +1.003 million total viewers.

Last week, Nightly also led in the key demo adults 25-54.  Nightly delivered a 1.6 rating A25-54, ahead of World News’ 1.4 and Evening News’ 1.2. With 1.989 million A25-54 (000) viewers last week, the newscast beat World News by +277,000 viewers. Season-to-date, Nightly leads World News by +429,000 A25-54 viewers. This is the 92nd consecutive week Nightly has topped World News in this key demo.

As the number one network broadcast last week, Nightly News delivered a 4.9/10 Household rating, with World News in second place with a 4.5/10, and Evening News in third with a 3.3/7.

On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 4.9 million online streams for the week ending August 28, 2010.

Bob Epstein is the executive producer of "NBC Nightly News with Brian Williams." Aurelia Grayson is the senior broadcast producer.