Cavuto Performs Well for Fox News

The head of the Fox Business Network, and presenter of 'Your World' on the Fox News channel has achieved his strongest month of the year in October according to Nielsen figures.  The business programme broadcast on the Fox News channel rated the sixth highest programme in cable news for the month, based on total viewers.  The show also achieved a gain in the 4pm timeslot in the 25 to 54 demographic, a favourite amongst advertisers.

The only similar programme broadcast in the same timeslot is CNBC's Closing Bell, which is down compared to last year, although the numbers are quite skewed considering that at this point one year ago, the financial crisis was at its peak, and the election was only weeks away.  Other shows in the timeslot include CNN's The Situation Room, and MSNBC Live, with are all also down compared with last year.

Talking Biz News' Chris Roush reports some other interesting numbers;

On Oct. 14, when the Dow Jones industrial average hit 10,000, “Your World” had 1,663,000 in total viewers and 321,000 in the 25 to 54 demographic. In comparison, CNN’s “Situation Room” had 709,000 in total viewers and 108,000 in the 25 to 54 demographic, and MSNBC’s “MSNBC Live” had a 312,000 in total viewers and 102,000 in the key demo. CNBC’s “Closing Bell” had 370,000 total viewers and 101,000 viewers in the 25 to 54 age group.

Roush also mentions other shows that Cavuto presents on Fox News, and how they have done year on year;

“Business Block” on Saturdays, which Cavuto oversees, saw growth in both total viewers to 1,022,000, up 20 percent and in the 25 to 54 demographic with 311,000, up 16 percent. That’s for the year to date compared to the same time period in 2008.

“Cavuto on Business,” which Cavuto specifically anchors, also saw tremendous growth across the board with 1,239,000 in total viewers, up 27 percent, and 330,000 viewers, up 24 percent, in the key 25 to 54 demographic.