Bloomberg West a Departure from the Norm at Bloomberg Television

Saturday, 12 March 2011 14:34

Written by Talking Biz News

Mark Joyella of Mediaite writes about “Bloomberg West,” the technology news show that recently started on Bloomberg Television, after interviewing co-anchor Emily Chang.

Joyella writes, “As Chang told Mediaite, Bloomberg West is all about not following the rules of doing an East Coast newscast. It’s different from the competition at business networks, and with its West Coast vibe, it’s even a shift from shows on Bloomberg TV. ‘If you watch Bloomberg and Bloomberg West comes on, it’ll be like you changed the channel. We’re different in a great way.’

“Like the companies she covers, Chang says her nightly show, with co-host Cory Johnson (a former hedge fund trader and CNBC correspondent), aims to adopt the style and priorities of Silicon Valley. ‘More relaxed, more engaged in the culture of Silicon Valley, which is very unique and very not New York.’

“Chang and Johnson report from a waterside bureau and studio that’s home to 65 reporters and editors. With its industrial design, tech startup furniture and bridge views, it looks a lot like the headquarters of Facebook or Twitter, and little like the studios of CNBC or Fox Business.”