Bloomberg Television Deal Breaks New Sports Ground

In a ground-breaking broadcast deal, the FIA GT1 World Championship will be screened on Bloomberg Television for the next two years.

The agreement means that FIA GT1 races will be broadcast live or delayed in a number of territories as well as the screening of a one-hour highlights package of the whole weekend worldwide.

Bloomberg Television, which has a global footprint of over 245 million households, will have a news crew on site at FIA GT1 World Championship race weekends producing extensive race coverage, feature material and interviews from each round of the championship.

In announcing the agreement, Stephane Ratel, the promoter of the series, said: “Bloomberg Television is a fantastic broadcast affiliate for the FIA GT1 World Championship.

“They bring with them a very diverse and exciting audience, and one that I'm are sure will really take to the glamour, excitement and passion of a GT1 World Championship race. The series features cars that some of the audience will be familiar with as their own road cars.”

Brian Martinez, International Managing Director, Bloomberg Television adds: “The FIA GT1 World Championship is a perfect property for Bloomberg Television to work with. We know that our audience is passionate about sport and we want to provide them with all the latest news updates, stories and features behind this championship.”

Bloomberg Television will also broadcast live coverage of the FIA GT3 European Championship series across its global network excluding Asia Pacific which will boost the GT3 audience to new levels. In addition, a 30 minutes highlights program, focusing on the business aspect of the series, events, teams, manufacturers and participants will be show on the weekends.