Bloomberg TV Anchor on Differences Among Biz Networks

Wednesday, 13 July 2011 12:35

Written by Talking Biz News

Bloomberg TV’s Margaret Brennan sat down with TVNewser earlier this month and talked about some of the challenges and lessons she’s learned on the job at Bloomberg.

On her two-year mark at Bloomberg TV:

“It’s a completely different network…so much has changed in such a short time.”

On ABC’s Andrew Morse joining Bloomberg as head of U.S. TV operations:

“We’re in growth mode and we need to continue to be that way, so I’m excited to have him come on board.”

On Bloomberg TV’s global footprint:

“My worldview is that finance is the first globalized industry, and the rest of the world is following it. Every industry is going down that course. You need to have that footprint. Not just be able to be seen in those markets, but to have reporting on the ground from those markets.”

“One of the things that cracked me up when I first came to Bloomberg was looking at where all the bureaus are…We have people in cities you’ve never heard of, in countries that would seem fairly obscure to people in Middle American. But when you look at where money flows are coming from, where the growth is coming from, any CEO of any corporation will tell you how excited they are about the emerging markets. That’s just not China.”

“We have people everywhere. We didn’t parachute people into the Middle East to cover a lot of these stories…We had stringers on the ground in Libya. We have a whole bureau in Cairo.”

On what Bloomberg TV is doing differently:

“The thing that attracted me to Bloomberg, certainly the terminal is a tremendous asset to the company. But at its essence, it’s really about information, period. That is the prime asset. TV is yet another screen to add to that, and TV is part of that dissemination of information.”

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